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Holyoke Victory Theater project gets support from Western Massachusetts legislators
Updated: Jan. 23, 2023, 7:28 p.m. | Published: Jan. 23, 2023, 7:21 p.m.\
HOLYOKE – “This isn’t a Holyoke project. It’s a Western Massachusetts regional project,” Mayor Joshua A. Garcia told a delegation of state legislators who visited the long-shuttered Victory Theater today. “I’m hoping we can be strategic and specific and focused as possible to figure out how to close (the funding) gap.” READ MORE
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Victory Theater tour brings hope for Holyoke arts, economic development
WWLP22 News, January 23, 2023
Mayor Joshua Garcia of Holyoke explored one of his city’s most pleasant possibilities on Monday.
Holyoke pledges $2 million to Victory Theatre toward ‘epic’ return
Jan. 3, 2023 | Trent Levakis firstname.lastname@example.org
HOLYOKE – Efforts to renovate and reopen Holyoke’s Victory Theatre gained a key bonus from Mayor Joshua Garcia and the city of Holyoke as the mayor announced an additional $2 million in American Rescue Plan Act (ARPA) funding will go toward the project. READ MORE
Year In Review
By George O'Brien, December 23, 2022
Victory Theatre Project Gains Momentum
Holyoke officials and groups involved with the arts have been engaged in efforts to try to revitalize the historic Victory Theatre for more than 40 years now. And while this initiative still has a ways to go before it can cross the goal line, some significant progress was seen this past year. READ MORE
Holyoke pitching in $2M for Victory Theatre redevelopment
Published: 12/23/2022 2:37:41 PM
HOLYOKE — The ambitious, $61 million effort to reopen the Broadway-style Victory Theatre moved $2 million closer to becoming reality this week after the city made a significant commitment of American Rescue Plan Act money for the project in its downtown. READ MORE
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Holyoke using $2M for Victory Theatre project
Posted: Dec 22, 2022 / 03:00 PM EST | Updated: Dec 22, 2022 / 11:14 PM EST
A news conference was held in the Mayor’s Office at Holyoke City Hall Thursday with State Representative Pat Duffy, State Senator John Velis and the team from the Massachusetts International Festival of the Arts (MIFA) to share updates on the Victory Theatre restoration project.
The Suffolk Street 1,600-seat theatre dates back to the 1920s and has been closed since 1979.
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Holyoke Mayor Joshua Garcia pledges $2 million in federal COVID relief funding for Victory Theatre Project
Updated: Dec. 22, 2022, 9:19 p.m. | Published: Dec. 22, 2022, 6:32 p.m.
HOLYOKE — Mayor Joshua A. Garcia pledged $2 million in federal COVID-19 relief aid for the Victory Theatre restoration project, a renewed effort to reopen the 1,600-seat venue once considered a “crown jewel.” READ MORE
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December 22, 2022
Contact: Linda Matys O’Connell
Holyoke Mayor Pledges ARPA Funding
for Victory Theatre Project
“The return of the Victory Theatre will be epic”
HOLYOKE, MA – In another milestone of momentum for the effort to reopen the historic MIFA Victory Theatre in downtown Holyoke, Mayor Joshua A. Garcia announced his commitment of $2 million to the project through the city’s American Rescue Plan Act (ARPA) funding process. Citing thoughts he said are “swirling around” the community campaign to reopen the theater – “crown jewel, cultural enrichment, community engagement, downtown revitalization, energy” – Garcia said, “The return of the Victory Theatre will be epic.”
The Victory Theatre is an iconic 1,600-seat Broadway-style theater in downtown Holyoke opened in 1920 and closed in 1979 as the fortunes of the formerly industrial city declined. Since acquiring the derelict building from the city of Holyoke in 2009, the non-profit Massachusetts International Festival of the Arts (MIFA) has been leading the effort to preserve, expand and transform the historic theater as the fortunes of the city improve.
“MIFA is grateful to Mayor Garcia for having the vision to see how the Victory Theatre can be a transformative part of Holyoke’s recovery from the pandemic and vision for a bright future,” said Donald T. Sanders, MIFA’s executive artistic director. “Retrofitted with 21st- century technology and put back into service as a state-of-the-art regional performing arts center, the magnificent theater will be an engine for urban revitalization, economic development, and civic pride and health,” Sanders said. “MIFA is privileged to participate in bringing Mayor Garcia’s vision to fruition.”
According to Sanders, a veteran producer and director, the reopened Victory will re-establish Holyoke as a compelling center of arts and culture. “The MIFA Victory Theatre will draw more than 60,000 visitors a year, generate more than $6 million a year in direct and audience spending, create new jobs, foster new businesses, provide unique workforce development and career opportunities, increase educational enrichment, and drive meaningful community engagement,” he said.
The reopened Victory will enable Holyoke to become the cultural epicenter of Western Massachusetts for touring Broadway musicals, plays and special international events. With thousands of patrons from across the state, upstate New York and New England annually, Sanders noted, “The economic impact will ripple throughout the Pioneer Valley region.”
Mayor Garcia sounded a theme of urgency as well as support for the $61 million project, saying that now is the “ninth inning” and “eleventh hour.” Given the unprecedented availability of federal recovery funds, he observed: “The time to wrap this thing up is now. Because there’s not going to be a better time. Or another time. The campaign is at a critical stage. For the first time in a long time, we can see the finish line. But we have to cross it.”
Optimism prevails, according to Garcia and Sanders. "Let's make Victory ours," said Garcia.
In the last legislative session, the Victory project received a total of $1.05 million in ARPA and other funding through the efforts of state Rep. Patricia Duffy and state Sen. John Velis. A community capital campaign with a goal of $10 million is in gear and on target. The fundraising results on Giving Tuesday were three times the donation total in past years, and planning is underway for many other awareness and fundraising events. A growing number of influential community, business and government leaders are working on three active MIFA Victory Theatre teams. Outreach to the state legislature and the new gubernatorial administration is ramping up.
To assist in a rigorous push, MIFA retained national theater development expert Susan Palmer, CEO of the Palmer Westport Group, to undertake a feasibility planning study in 2022, to guide the robust ongoing capital campaign and to act as project management. As an outgrowth of that work, MIFA and Mayor Garcia are collaborating on enhanced community involvement in raising awareness and enthusiasm, engaging regional expertise, and encouraging the state to close the funding gap to begin construction.
MIFA and Mayor Garcia have convened three teams to fulfill those goals:
The Victory Theatre Community Fundraising Strike Team
Mayor Garcia convened a Victory Theatre Community Fundraising Strike Team composed of respected business and community leaders chaired by his wife, Stefany Garcia, Family Access and Engagement Coordinator for the Holyoke Public Schools. The team members have knowledge of the needs of Holyoke and the region and the capacity to aid the public in understanding of the expansive civic and economic benefits of a restored Victory Theatre. The team works with MIFA staff to provide visibility, create enthusiasm, fundraise and confirm the community’s desire to support the project.
Team chair Stefany Garcia is excited about the full range of benefits the Victory will bring to the community. As an educator she cites, in particular, the benefits for students that will flow from the theater’s educational programming. “Research shows that arts education and arts participation by students promotes the welfare of the next generation by supporting the development of critical learning skills, higher achievement outcomes, graduation rates and college attendance,” she said.
The Community Strike Team recently raised $11,750 dollars for the Victory on Giving Tuesday, unlocking a $10,000 matching contribution from WinnDevelopment and threw a sold-out Holiday Pub Crawl sponsored by the regional Latino Economic Development Corporation and Springfield businessman Cesar Ruiz. More events are in the planning stages.
Also serving on the community team is Elaine Vega, Vice President, Housing Management Resources, Inc., and a community activist. “I am so excited to join in carving a path for this historical gem, which aims for nothing less than cultivating true, deep community through the power of culture and the arts,” she said. “More than an extraordinary historical building, Victory Theatre will be a vibrant arts and culture center, bringing our communities together and celebrating our rich diversity.”
The Victory Theatre Entrepreneurial Strike Team
An operating Victory Theatre will provide a large base of customers eager to patronize nearby businesses. To fully leverage this opportunity, the Entrepreneurial Strike Team is developing an intentional, strategic effort to provide support and assistance to entrepreneurs, businesses and building owners who will benefit from the opportunities in the vicinity of the Victory Theatre, ensuring downtown redevelopment.
Chaired by Holyoke Director of Planning and Economic Development Aaron Vega, the team includes two former OPED directors with government and business leaders, including Tessa Murphy-Romboletti, executive director of business incubator EforAll Holyoke and Holyoke city councilor, and Greater Holyoke Chamber of Commerce Executive Director Jordan Hart.
“I am excited to be part of the VTP Entrepreneurial Strike Team because I believe this project aligns with our focus on small businesses, restaurants and entertainment options in Holyoke,” said Vega. “I have personally supported and been invested in this project since being on the City Council when MIFA first acquired the building in 2009, to being state representative supporting a number of their grant allocations, and now as director of Office of Planning and Economic Development supporting this transformative project for our city and region.”
The Entrepreneurial Team is currently planning a January 23 gathering of business and building owners to discuss the project and share hopes and concerns for the Victory Theatre area. The goal is to build productive relationships and energize mutually beneficial, collaborative development.
Serving on this team is Jeff Hayden, Vice President, Business & Community Services at Holyoke Community College and a former Holyoke Director of Planning and Economic Development. “The Victory is a chance to reclaim Holyoke’s past while bolstering its future,” Hayden said. “By bringing more people downtown, stimulating more jobs, generating tax revenue, it will make a huge difference. I’ve always seen the restoration of the Victory Theatre as a key element of the continued redevelopment of Holyoke and downtown Holyoke, specifically. When I look at what we have – the Children’s Museum, the Merry-go-Round, the Volleyball Hall of Fame, Wistariahurst, and a world-class public library – the Victory will complement all those assets.”
Kathy Anderson is the third former director of Planning and Economic Development on the team. In addition to the economic benefits of the Victory, Anderson said, “It's a place to experience culture, and it will be for generations to come. There are all the things the arts bring to people’s lives – quality of life, expanding your horizons, being able to get dressed up in some finer clothing and to experience other people interested in those kinds of things. And the benefit goes beyond the people going to the performances to all the people involved behind the scenes.”
The Victory Theatre Building Committee
The Victory Theatre Building Committee is working with MIFA on the preconstruction and construction phases of the restoration of the Victory building and the addition of its annex. The committee helps monitor the work of architects, finance advisers, MIFA’s owner’s representative/construction manager, engineers and contractors, ensuring that the project meets the agreed upon budgets and goals. It will continue to monitor the maintenance of the operating facility.
The Building Committee is chaired by former Holyoke State Rep. Michael Kane, now with Eversource Community Relations. Kane is eager to see the project begin restoration and construction. Considering the long development period, he observed: “A long timeline for a significant project of this nature is not surprising. This is a heavy undertaking.”
Committee member Don Humason, former state senator, mayor of Westfield and current Chester town administrator, said “I met with Don Sanders and toured the Victory Theatre right after I was elected to the State Senate in 2013. You only have to see the Victory to fall in love with it, to see the potential not only for Holyoke but for the region in terms of culture, education and economic development. Talk about a multiplier effect.”
He added: “They don’t make theaters like that anymore with those classic bones, and the plans that have been drawn up for its renovation are extraordinary. It’s good to see ARPA money being spent on something real like this.”
VICTORY STRIKE TEAM & COMMITTEE MEMBERS LIST
Mayor Garcia’s Victory Theatre Community Strike Team
CHAIR: Stefany Garcia, wife of Holyoke Mayor Joshua A. Garcia; Family Access and Engagement Coordinator, Holyoke Public Schools
Ari Berezin, Mt. Holyoke Management
Gloria Caballero-Roca, educator and community activist
Rory Casey, Holyoke Treasurer
Patti Devine, former Holyoke City Councilor
Joe Charles Mazzola, owner, Paper City Fabrics
Andrew Melendez, Director/Founder, Latino Economic Development Corporation
Priscilla Rivera, co-owner, City Sports Bar, Holyoke
Cesar Ruiz, President & CEO, Golden Years Home Services
Melvin Sanchez, business development, Full Power Radio
Elizabeth Simpson, Director of Grants & Philanthropy, Holyoke Public Schools
Elaine Vega, Vice President, Housing Management Resources, Inc.
Monica Velez, co-owner, Jibaritos Sports Club
VICTORY THEATRE ENTREPRENEURIAL STRIKE TEAM
CHAIR: Aaron Vega, Holyoke Director of Planning & Economic Development; former State Representative, 5th Hampden (2012-2020)
Kathy Anderson, Holyoke community leader, former Holyoke Director of Planning & Economic Development
Delcie Bean, Founder & President, Tech Foundry; Founder & CEO, Paragus Strategic IT
Jeff Bianchine, Managing Director, The Print Shop, Inc., former Holyoke Creative Industries Coordinator
Jordan Hart, Executive Director, Greater Holyoke Chamber of Commerce
Jeff Hayden, Vice President, Business & Community Services, Holyoke Community College; former Holyoke Director of Planning & Economic Development
Jennifer Keitt, Development Specialist, Holyoke Office of Planning & Economic Development
Matthew Mainville, Executive Director, Holyoke Housing Authority
Tessa Murphy-Romboletti, Executive Director, EforAll Holyoke; Holyoke city councilor
VICTORY THEATRE BUILDING COMMITTEE
CHAIR: Michael Kane, Eversource, Community Relations; former State Representative, 5th Hampden (2001-2012)
Priscilla Chesky, Esq., Lyon & Fitzpatrick
Carl Eger, Vice Chair, Holyoke Redevelopment Authority Board of Directors
Don Humason, Chester Town Administrator; former Westfield Mayor and former State Senator, 2nd Hampden & Hampshire District (2013-2020)
Dr. Alfred Hutt, retired
Bill Johnson, President & CEO, Hampshire Towing
Susan Knightly, President, Ferry Hill Management
ADDITIONAL STATEMENTS FROM VICTORY THEATRE STRIKE TEAM & COMMITTEE MEMBERS
Jordan Hart, Executive director, Greater Holyoke Chamber of Commerce
Entrepreneurial Strike Team
“Not only is the Victory Theatre a historic asset, but upon completion it will be an economic anchor for businesses, enhance Holyoke’s growing nightlife, and bring thousands of people to spend money in our city throughout the year. For the Chamber, it will be an opportunity to better promote our city as a vibrant business community, and to promote and hold events. It will be a great connecting point to further business connections.”
Jeff Bianchine, Managing Director, The Print Shop, Inc., Holyoke; former Holyoke Creative Economy Industries Coordinator
Entrepreneurial Strike Team
“Everyone seems to forget that the creative economy in Massachusetts is the third largest in the country and one in six workers in Western Mass. works in creative fields – one of the highest ratios in the country. The arts is huge business, an economic driver. The Victory is a no-brainer. If you’re not working it, you’re going to go enjoy it.”
Bill Johnson, CEO, The Johnson Groups
“Although I am not a Holyoke native, I have a great appreciation of Holyoke and its history. Bringing the Victory Theatre to its former glory will bring visitors to Holyoke and the surrounding communities. The patrons of the Victory theater will be a primer for the economic revitalization of the area.”
Elaine Vega, Vice President, Housing Management Resources, Inc.
Community Fundraising Strike Team
“The Victory will be a place for opera, ballet, modern dance, theater and music representing all cultures and styles. A space where everyone is welcome, and where everyone in the greater Holyoke region knows that they belong. We will be lauded as a national model, where the rest of the country will come to experience programming that is unique and inspiring.”
Kathy Anderson, former director of the Holyoke Office of Planning and Economic Development
Entrepreneurial Strike Team
“I was very much involved with MIFA’s 2004 Holyoke presentation of international ballet star Mikhail Barshnikov at the War Memorial. I saw 1,100 people pour out onto the streets after a performance. I saw there was a market for people not only from Holyoke but also from the surrounding area to come to downtown Holyoke for arts and culture. And when they left, they were all dressed up and looking for places to go.”
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Holiday Pub Crawl looks to fundraise for Victory Theatre
By Trent Levakis email@example.com | Dec. 12, 2022
HOLYOKE – There will be a Holiday Pub Crawl in the city of Holyoke on Dec. 17 to help with fundraising efforts for the Victory Theatre restoration.
For just $30 per person, tickets are available for the fundraising pub crawl through Holyoke that will cover transportation, food and a Victory Theatre souvenir.
The event starts at 4:30 p.m. at The Clubhouse on 209A South St. to prepare for the crawl itself. At 5:45 p.m., the bus leaves for the Pub Crawl through the city and will stop at local spots like City Sports, Brennan’s, The Clover and Pic’s Pub.
Momentum Is Building On Victory Theatre Project By George O'Brien November 10, 2022
The Next Stage
When asked how many tours he’s given of the Victory Theatre in Holyoke, the landmark that went dark in 1979, Donald Sanders gave a hearty laugh — something he does often — and just shook his head. That was his way of saying ‘more than I could count.’
Those tours have been given to elected officials, economic-development leaders, city department heads, arts groups, members of the media … you name it. They’ve all been in for a look at this piece of history that a city, and a region, have been desperate to renovate and make a part of the future, not merely the past. . .READ MORE
Episode 136: November 14, 2022
BusinessTalk with Donald Sanders, executive artistic director of MIFA Victory Theatre . . . Listen Now
Holyoke officials, Victory Theater board visit Schenectady, New York, Proctors Theatre for ideas, inspiration
By Dennis Hohenberger | Special to The Republican
Published: Oct. 30, 2022, 7:01 a.m.
Holyoke Mayor Joshua A. Garcia, Donald Sanders, who helms the Victory Theater project for the Massachusetts International Festival of the Arts (MIFA), Aaron Vega, the city’s planning director, and members of the MIFA board traveled to New York state to tour Schenectady’s theater complex on Oct. 13 ...READ MORE
Celebrating an uplifting tour of the Victory Theater with Friends from the offices of
Senator Edward J. Markey, U.S. Senator Elizabeth Warren, state Senator John Velis, state Representative Pat Duffy, Holyoke Mayor Joshua A. Garcia and the Pioneer Valley Planning Commission. So much energy in the air for the future.
Maura Healey Tours Victory Theatre!
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Abandoned theaters provide economic development to cities
June 27, 2022 | G. Michael Dobbs firstname.lastname@example.org
"Don Sanders the executive director of MIFA, said The Victory’s restoration back to a Broadway-style theater could mean the theater would be a stop for touring shows and draw a potential 70,000 people to the Paper City. That’s economic development for sure. " READ MORE
Gubernatorial candidate Maura Healey visited the Victory Theater on June 22
June 27, 2022 | G. Michael Dobbs
HOLYOKE – In her first campaign swing through Western Massachusetts since the Democratic Party Convention, Attorney General Maura Healey picked up four endorsements from Holyoke officials and spoke about several priorities while visiting The Victory Theater... READ MORE
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Healey gets backing in trip to Paper City
By DUSTY CHRISTENSEN Staff Writer
Published: 6/23/2022 7:39:15 PM
www.gazettenet.com Following her press conference, Healey — like nearly every politician